Episode 5: Theory into practice, psychology in the world of advertising and communications
Episode Description
Join us for the fifth Insight Series episode on bringing theory into practice for psychology in the world of advertising and communications. This episode is hosted by the Society’s Welsh Branch. The host for the episode will be Dr Sharon Davis.
Date: Tuesday 23 June 2026
Time: 13.00 -14.00
Duration: 1 hour
This episode is free to Society members.
This episode is available to book until 15.30 on Tuesday 23 June 2026 and is available in English only.
Any bookings after the 15.30 on Tuesday 23 June, will have access to the recording
Non-members: £10.00 (Inc VAT)
Not yet a member? Join today to access this episode and the full Insight Series.
What will this episode cover?
This talk brings psychology out of the lecture theatre and into the real world of advertising and communications. Through live campaign examples, it shows how insights from data, memory, emotion, and behavioural science are applied to influence what people notice, feel, and ultimately do. It offers a practical perspective on how psychology turns messages into action.
Joining live? Take the opportunity to ask questions and engage directly with the speakers during the Q&A.
Meet the Speakers
Amelia Stevens MIPA is Managing Director of Four Cymru, where she brings a background in psychology to the heart of campaign strategy. Her work applies behavioural science and decision‑making theory, including System 1 and System 2 thinking, Jungian personality traits in branding, and behaviour change frameworks, to shape effective consumer and public health campaigns that drive long‑term human change. A data‑driven strategist, Amelia specialises in evidence‑led, bilingual communications across the public and third sectors. She is CIPR accredited, a member of the IPA, an experienced industry award judge, and has led multiple award‑winning campaigns recognised for both creativity and measurable impact.
Branch Spotlight
This episode is proudly hosted by the Welsh Branch. Chaired by Dr Sharon Davis, Branch Chair, the session offers an opportunity to connect with the Branch, learn more about its work in Wales, and discover how you can engage with local activity and events.
Not a member?
Join today to access the full Insight Series, and a wide range of professional resources, learning opportunities, and events across the Society.
This episode has been organised by Member Networks Team. For any enquiries, please contact conferences@bps.org.uk