Social media: Build your brand and effectively communicate complex messages (3 June 2025)

The webinar will:

• Explore how social media is used, abused, and mis-used, whilst knowing we have to be there. It will help you to establish a balance between needing to have a presence and being able or even wanting to do it 
• Encourage self reflection on the messages you want to put across and how best to do so. A short social media video doesn’t need to be information… rather, it can simply be awareness raising with the comment having the links and longer narrative 
• Encourage self-reflection on how we present ourselves and our work in the media in general, and the common emotional mistakes we may make 
• Increase your self-awareness of the pressure we might feel to post on places like “LinkedIn” 
• Increase your self-awareness of how social media may affect us as individuals 
• Offer tips for you to manage emotions when you are trolled 
• Explore ways in which to manage our usage e.g. scheduling posts, which accounts to use, do you need personal and business accounts? 
• Consider different apps which may help us to “look” good 

• Understand and be able to explain how to create a brand (your key message; your main mission) without compromising your academic integrity 
• Be able to explain the key differences between the main platforms (e.g. Facebook, Instagram, Tiktok, Twitter, LinkedIn), including functionality. Learners will begin to understand algorithms used in such social media 
• Understand some ways to make social media “pretty” e.g. the use of canva, captions, creating videos and reels, as well as how to schedule posts 
• Be better equipped to manage trolls, “comparisonitis” and when you don’t get likes! 
• Explore psychology in the media and recognise how you want to use the media – e.g. to promote your work or to promote yourself (both are ok!)…and what to do when you disagree with a journalist/you’ve been misquoted, plus the importance of the “disclaimer” 
• Be aware of and begin to explore other forms of content creation a podcast/YouTube Channel/Blogs/Forums/Books 
• Be able to recognise and explain the value of getting a PR team 

Is this course right for me? 

All professionals will benefit. The problem affects all of us who are being asked to be on social media – whether because we need to be there to promote ourselves, or whether it is because those for whom we are delivering training/collaborating with ask us to release content. 

Webinar presenters

Audrey Tang

Dr Audrey Tang is a Chartered Psychologist (British Psychological Society), and award-winning business author with a focus on practical tools for wellbeing. She hosts podcast 'Retrain Your Brain for Success', and The Wellbeing Lounge on NLiveRadio (2nd place/Silver "Female Presenter of the Year 2022 in the Community Radio Awards), presented shows on DisruptiveTV, and provided psychology contribution to Channel 4's "Don't Diet Lose Weight", and The Chrissy B Show (Sky). She offers expert comment as a psychologist spokesperson both academically and through TV, Radio and published media in the fields of mindfulness, resilience, leadership and wellbeing.  

Audrey is a qualified teacher (QTS), CPD accredited trainer, Leadership Development coach (ICF), and FIRO-B (relationship) profiler.  As well as her workshops (webinar/in person) and coaching practice, she is a long time advocate for boosting mental and emotional fitness within the community through her work with CLICK Arts Foundation (Formerly CLICK Productions which she founded in 1993) offering opportunities to build confidence, boost self value and learn new skills through shows and performing arts driven events.